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Do Women Have An Unfair Advantage In Sales?

joan callaghanJoan Callaghan has been running sales teams in the IT industry for many years. She then decided to take her experience and focus more on the individual and so started her own sales training organisation. That was over 10 years ago, and since then Joan has focused specifically on helping women to become more successful in sales.
Woman often come to the sales environment with plenty of ‘baggage’, Joan’s approach is to help them to question the validity of their assumptions about what they feel they can’t do, and equip them with the skills required to succeed.

Joan has a workshop coming up shortly - limited numbers so book as soon as possible! The details are as follows:

What if there was a way to increase your chances of winning an extra 50% business?

Would you want to know how to do that?

There is every chance that when you started selling, that that is all you did. Then you started to get business which meant less time for selling. Selling and delivering what you have sold are not easy things to balance, believe me, I have numerous examples where this has been the case for many businesses, no matter what the size.

My one-day workshop in London - ‘Unfair Sales Advantage’ - will clearly demonstrate the ‘psychology’ of selling more in a shorter space of time and therefore give you time to deliver and/or administer your service or product without the ’sell or deliver’ trade off.

During the workshop, each delegate will undergo a self profiling activity. This will be the basis for access to a set of exceptionally clever tools which can give you your “Unfair Advantage”.

I personally have used the profiling model extensively during the past 5 years of my 25 year old person-centric sales development service and it has proved time and time again to be an outstandingly successful business tool.

“It is the springboard to increased sales and there is really nothing like it!”

Joan Callaghan - Sales Development Specialist

Workshop Details
Sales Picture
Duration: 1 Day


Where & When
The Arts Club
Mayfair
London

Tuesday 2nd October 2007
Registration - 9am
Start - 9.30am
Finish - 4.30pm

Contact

To book your place please contact:
joan@joancallaghan.com (07775803466 or 01704823458)

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Don’t Let Pressure Turn Into Stress

Our latest interview is with David Walters of ‘Help Me Overcome’.
David  specialises in protecting key personnel from burnout by teaching them how to become resilient to workplace stress. This minimises claims made by employees on health and safety grounds and reduces your legal liability.

David also helps employees quickly recover from the effects of trauma or extreme workplace stress to get them back to productive work.

In this interview David shares tips on how to spot the indicators of stress which are different for men and women. He also gives us some techniques for dealing with stress if it hits us.

David is also champion of a technique which is helping war veterans to overcome the condition known as PTSD (Post Traumatic Stress Disorder). The campaign ‘After The Falklands’ is aiming to raise £1,000,000 to help veterans suffering from this condition.
Go to the website for further information

You can contact David via email: david@helpmeovercome.com or visit his website www.helpmeovercome.com

20 mins

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Apprentice Millionaire?

Many people dream of making a million. For most it remains just a dream, often getting more vivid every Saturday night when the lottery numbers are drawn.

Actually there are more millionaires than you would think . In the UK there are 60,000 plus millionaires, with the numbers of ‘grey, female and loaded’ of these on the rise. The British Centre for Economics and Business Research reports that by 2020 the number of millionaires will reach 1.7m, and by then, 53% of them will be women, up from 40% now. The majority will be women in their mid-fifties.

The current estimate for the world is 8.7m millionaires.

Global: 8.7 million

One company we know has created over 500 millionaires in the past 22 years, and are estimated to create many more as they expand into new markets.

The stories of most of these people are remarkable, stories of triumph over personal and business adversity.

When you read story after story, then you begin to realise that this is not just an impossible dream. This is something you actually could achieve, with the right support. Dave refers to this as the ‘Roger Bannister effect’ - once one person has broken through, then the blocks are down and it becomes a realistic goal for many people.

If you want to read these stories just go to the tab ‘The Money’ on this website

Audio Interview - The Power of Asking Questions

Frank Kanu, Author of “Stop Telling, Start Leading - The Art of Managing People by Asking Questions”, gives us examples of some of the most powerful questions we can ask our clients and ourselves. Elaine and Frank discuss how individual business owners can develop their skill in questioning by becoming more ‘childlike’ and probing in their dealings with potential and existing clients.
Frank gives examples of techniques he has used to help his clients become clearer in what it is they want, even if it’s at the expense of further work for him! You can find out more about Frank’s books and consultancy on his website

Frank has also recently given us a link to his most recent downloadable pdf on this link.

This audio interview lasts 24 minutes

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Audio Interview With A Millionaire

Nina took us out for dinner when she came back from New Zealand in February. She couldn’t stop talking about the buzz and excitement caused by a new business driven by what is being called ‘disruptive technology’. What fired her up was this interview with her mentor, multi-millionaire Craig Bryson (even millionaire’s have mentors apparently!)

In this interview Craig talks about the sweeping changes taking place due to a number of converging technology trends. We’ve also made a pdf available if you would like to read the highlights.

P.S. Don’t forget to grab your free website with 5GB of storage space (details in the pdf)

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Audio Interview With A Marketing Magician


Recently I received an email from one of our readers, Stefan Drew:
“I have been receiving your newsletters and audio downloads and have been fascinated by the content. Much of it is similar to what I use for my own business and with clients but I think there are some gaps that I might be able to help you with. Since starting my present business I have spent just 1% of my revenue on marketing and had a six figure income in year one….. most of it was profit! Year two is even better … so far. My marketing focus is on the 100+ marketing channels that cost nothing to implement…and the hundreds more that cost just pence. In the past I have been responsible for large marketing teams with £multi-million budgets but now I upset people by claiming that most advertising, exhibitions and direct mail doesn’t work! They can of course but most people, including marketing professionals, have no idea how to maximise their ROI and waste countless £millions”.
In this Interview Stefan talks about some of these hundred marketing channels

Here’s the link to Stefan’s free marketing resources: http://www.stefandrew.com/freedom.php
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Audio Interview with Penny Power - Ecademy

In this interview Elaine asks Penny to share the story of Ecademy over the past 9 years. Penny talks about the original concept and how the business survived the dot.com crash to evolve into a becoming one of the largest social and business networks in the world.

We talk about the value of building relationships, and how Ecademy has proved to be much more than a ‘business network’ for individuals. Penny outlines the profile a typical member and the stories she hears of how individuals have benefited from participating in the community.

Ecademy has evolved and changed shape based on the feedback and needs of its members. New developments include:

  • chargeable clubs, enabling individuals to build an additional income stream for their business
  • Ecademy Press

For futher details on joining Ecademy click on the link below

Penny’s Interview lasts approx 23 minutes

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Stand out in a sea of coaches!

Our latest interview is with Shona Partridge. Shona spent over twenty years in PR before deciding to focus on coaching others. Her business is specifically focused on providing training for the self employed woman and small business owner.

Shona is a licensed GET CLIENTS NOW! Trainer, based on the best selling marketing book by C J Hayden, and runs regular classes by telephone so you can learn from the comfort of your own home or office.

In this interview Shona talks about the importance of building your niche, in order to ’stand out in a sea of coaches’. She goes on to share her 7 Powerful Things You Can Do Right Now to Market your Business (the things she wishes she had known years ago!)
For further details please go to www.womenmeanbusiness.co.uk

Special Offer!

Shona has a limited number of places available on her next ‘Get Clients Now’ Programme. As a member of this mailing list, you will be able to get £30 discount. Your special price is only £127 instead of £157.
The next programme starts on 31st May.

Interview 20 mins

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Interview: Psychology of Presenting

The Psychology of Presenting

Having worked at the front end of Broadcast TV production for 18 years, Richard set up New Edge in 2003 with the intention of integrating his television expertise into the medium of corporate DVD and video production.

In this fascinating interview, Richard reveals some tips that professionals use to create very effective video messages.

Remember, every video you watch contains some kind of message - and if you get the right message, in the most appropriate language for those who you wish to take action on it - you can’t go far wrong.

Contact: Richard@new-edge.tv for more information.
Creative Director
New Edge Productions

23mins

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Interview: The Secrets of the Black Art of Copywriting


Lesley Morrissey, owner of Inside News and also a professional editor with the Book Cooks team, is passionate about readability. “The route from headline to action should be easy for the reader, with no obstacles along the way. The easier you make it, the more readers arrive at the point where they take the action you want them to!”

In this interview Lesley covers the following areas with humour and expertise:

  1. How people read the written word
  2. How to be reader focused
  3. How to get the best readability on your website
  4. Blogging - a writer’s perspective
  5. Tips to make the most of your business cards

For those of you who purchase our ‘Business in a Box’ Package for Weight Loss and/or Smoking Cessation - you will receive a copy of Lesley’s article on copywriting for your website and participate in a conference call with Lesley at a future date.

For further details of Lesley’s services contact Inside News +44 (0) 1245 473296 or email Lesley at lesley@insidenews.co.uk

Inside News has developed into a unique service. First and foremost a copywriting practice, you’ll find the services go far beyond developing ‘killer copy’ for your websites, brochures and marketing material. No matter how good your copy is, the presentation of it, or layout, has a huge impact on the reader’s ability to get your message. Working with experts in readability will ensure your copy is read with the minimum of effort and engages the reader with you and your products and services.

www.insidenews.co.uk

30mins

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